Alessandro MaciarielloCV
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Role
Strategy Advisor
Company
Tech and innovation media
Period
2024 — 2026

Unitopia

I set the content direction and formats that took the page from 6,000 to more than 200,000 followers across social platforms.

6K → 200K+Followers across platforms
33×Audience growth
5+Brand sponsors, including Higgsfield, H-FARM and Bitget

01Context

Unitopia is a media page about technology and innovation. When I started working on it, the page had about 6,000 followers and was run as a faceless account.

02What I did

  • Set the content direction and the recurring formats
  • Repositioned the page from faceless to founder-led
  • Designed and built the previous website in Framer
  • Supported the first sponsorship deals with Higgsfield, H-FARM, Bitget and smaller companies
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