Desmerk
Frustrated by the home-gym equipment on the market, my brother and I started designing our own, built around the problems we kept running into in our everyday training.
—Results
01The problem
We train at home, and the equipment on the market kept getting in the way of our everyday training. So we started designing the product we actually wanted to use, built around those problems.
Today we design and produce home-gym equipment that takes up very little space and is extremely versatile.
02What I did
- Product design and optimisation in CAD (Shapr3D, Fusion 360, Inventor)
- Supplier sourcing, negotiation and management
- Shopify store setup and front-end design
- Social content: concept, filming, editing and publishing
- Shipping, returns and customer service
- Company vision and strategy
- Recruited and managed the first collaborators
03How we found customers
The first customers came from cold outreach to personal trainers, one conversation at a time. Once the product held up with them, we scaled with short-form video and paid ads. We are now developing compact, high-margin products to raise the average order value.
04Process
- REV 01Rough MVPA first working version to put in people's hands as fast as possible.
- REV 02—03IterationsEach version reworked from customer feedback, returns and shipping data.
- REV 04ProductionThe version that went into production. Every batch sold out.
05Next
Pre-orders for the flagship product open soon.
